Friday, April 17, 2015

ANA Plane Goes R2D2



ANA airlines has announced a partnership with Lucasfilm to get its plane R2d2 wrapped. It’s very cool. The routes and flight schedules have yet to be determined. Here’s how they describe it. I think it’s only the exterior, not the interior. And I don’t believe additional Star Wars themed happenings occur on the plane.


All Nippon Airways (ANA) announced today it will introduce Star Wars livery, with the iconic R2-D2, on its newest aircraft 787-9 Dreamliner to mark the beginning of a five-year ANA Star Wars™ Project and agreement with The Walt Disney Company (Japan) Ltd.* This marks the first time a Star Wars character will appear on the exterior of a commercial aircraft. The R2-D2 design was unveiled to Star Wars fans today at Star Wars Celebration in Anaheim, California, just months prior to the character’s appearance on international flights** in autumn of this year.   


The Star Wars livery is in line with ANA’s strategy to further enhance its international presence. Last spring, the carrier significantly expanded its international flight network from Haneda and Narita airports in Tokyo. With demand increasing around the world for flights to Japan and routes linking the United States with Asia, ANA is committed to raising the profile of the ANA brand in the global market through innovative partnerships and branding opportunities. The partnership with Star Wars, beloved by audiences in Japan and around the globe, is a perfect match as Japan’s largest airline seeks to connect travelers around the world through this project.  

ANA also launched its special website featuring the Star Wars collaboration. For more information on the ANA Star Wars Project, please visit: http://www.ana-sw.com

ANA Star Wars Project is a five-year agreement with The Walt Disney Company (Japan) Ltd. in Japan and spanning from 2015 to 2020. Routes and flights operated by the aircraft with Star Wars livery have not been determined